Posted on

Shut Up and Learn – #1 Amazon New Release!

Watch video to lean more…

SHUT UP AND LEARN
The Brutal Truth About Self-Defense, Street Fighting, and Martial Arts

Book cover for 'Shut Up and Learn' by Sammy Franco, promoting self-defense and martial arts, with bold text stating 'Now Available' and 'The Book That Builds Warriors'.

Shut Up and Learn: The Brutal Truth About Self-Defense, Street Fighting, and Martial Arts, has officially been released. 👉 Amazon LINK: https://amzn.to/4u5b5RJ

Shut Up and Learn is true combat science. It teaches the brutal realities of real-world violence that most martial arts and self-defense systems fail to address. With over 35 years of street-tested experience, reality-based self-defense expert Sammy Franco dismantles dangerous martial arts myths and teaches the fighting skills, strategies, and decision-making that keep you alive in real combat.

Shut Up and Learn gives you a rare, inside look at how violence actually unfolds and how an experienced professional analyzes, interprets, and responds to it in real time. You are stepping inside the mindset, methodology, and decision-making process of a self-defense expert who has spent a lifetime teaching what actually works on the street.

Highly controversial and unapologetically blunt, this book challenges deeply held beliefs across the martial arts, mixed martial arts, boxing, and self-defense world. It’s guaranteed to challenge—and often offend—martial artists, combat sport fighters, and self-defense instructors across the industry. For many, its brutal conclusions will be uncomfortable and impossible to ignore.

Franco pulls no punches as he dismantles the sacred cows and exposes the flawed assumptions behind popular systems including Brazilian Jiu-Jitsu, Krav Maga, Mixed Martial Arts, Boxing, Wing Chun Kung-Fu, Bruce Lee’s Jeet Kune Do, Filipino Martial Arts, and many others.

This 300 page book also includes integrated QR codes that give you direct access to FREE supporting video material that reinforces the concepts, breakdowns, and lessons on the page. Study the written analysis, examine the photographs and author’s notes, then deepen your understanding of fighting techniques through visual demonstration. 👉 Amazon LINK: https://amzn.to/4u5b5RJ

Inside this groundbreaking combat science book you will discover:

  • A scientific breakdown of real violence—how fights actually happen, not how they’re taught in martial arts and combat sports
  • Step-by-step instruction covering stand-up combat, ground fighting, unarmed combat, knife fighting, intermediate use of force, and deadly force decisions
  • How to train for reality-based self-defense so your fighting skills hold up under chaos, fear, and unpredictable resistance
  • What combat pressure testing really means—and why most training methods fail under real violence
  • Why Franco’s views have provoked backlash, hostility, threats, and fight challenges from martial artists and self-defense practitioners worldwide
  • How to adapt your training as an aging warrior without losing combat effectiveness
  • Hard-hitting weapon defense tactics against knives, firearms, machetes, baseball bats, and street weapons
  • The hidden mechanics of effective self-defense tools, including cane fighting and improvised weapons
  • The raw psychology of violence—how attacks happen, escalate, and force you to think, react, and survive under chaos
  • The critical mistakes that get people (including martial artists) seriously injured or killed—and how to avoid them
A sign that says 'LEARN MORE' with instructions to scan a QR code to visit an Amazon page for more information about a book.

Stop wasting years of your life, energy, and money on impractical self-defense techniques and fantasy-based training that collapse under real combat pressure. This book gives you direct access to the principles, strategies, techniques, and realities that govern actual violence.

If you want an insider’s look at how real combat is understood at the highest level—free from hype, tribalism, tradition, and illusion—this is it. The brutal truth about raw violence.

If you’re tired of the BS hype, hero-worship, and dangerous delusions in the martial arts and self-defense world, it’s time to shut up… and learn what actually works in the streets.

Get your copy today and start reading.

📕 Now available on Amazon in paperback, and Kindle: 👉 Amazon LINK: https://amzn.to/4u5b5RJ

Posted on

Learn Mental Toughness and Improve Your Life!

Sammy talks about his unique mental toughness book, INVINCIBLE: Mental Toughness for the Street, Battle Field and Playing Field. You don’t have to be David Goggins to develop true mental toughness. Mental strength can be developed by anyone!
INVINCIBLE book: https://amzn.to/2Z5amRK
Sammy’s Books: https://shorturl.at/kyS09
Website: http://ContemporaryFightingArts.com
#booktubecommunity #selfdefense #martialarts #bookreview #combatives #bookrecommendations #mentaltraining #mentaltoughnesstips #mentaltoughness

Video Contents
00:00 Intro
01:15 Cover Art
02:07 Chapter 1
03:02 Chapter 2
04:47 Chapter 3
06:02 Chapter 4
06:19 Chapter 5
06:55 Chapter 6
07:27 Chapter 7
08:02 Chapter 8
08:31 Appendix
09:15 Conclusion

Posted on

Widow Maker Book Series – Extreme Self Defense That Can Save Your Life!

Sammy talks about his unique WIDOW MAKER book series. #booktube #selfdefense #martialarts #bookreview #personalprotection #combatives #bookrecommendations
WidowMaker Book Series: https://rb.gy/uriumd
WidowMaker Video: https://shorturl.at/bjsxY
Feral Fighting Video: https://shorturl.at/jVYZ1
Sammy’s Books: https://shorturl.at/kyS09
Website: http://ContemporaryFightingArts.com
00:00 Intro
01:21 The Widow Maker Book
08:08 Feral Fighting Book
12:52 Unleash Hell Book
18:07 Widow Maker Compendium Book

Posted on

Do you Know This Ground Fighting Move? (Lesson 7) The Shoulder Crush

In Lesson #7 of our Best Submission Series, Sammy teaches “The SHOULDER CRUSH” technique that can be applied under real-world self-defense conditions. #selfdefense #grappling #bjj #groundfighting #mmatraining #combatives
Submission Fighting Video: https://shorturl.at/buxHQ
Sammy’s Books: https://shorturl.at/kyS09
Website: http://ContemporaryFightingArts.com

Posted on

How to do a Biceps Choke for Self Defense (Lesson 6)

In Lesson #6 of our Best Submission Series, Sammy teaches “The BICEPS CHOKE” technique that can be applied under real-world self-defense conditions. #selfdefense #grappling #bjj #groundfighting #mmatraining #combatives #fightingtechniques
Submission Fighting Video: https://shorturl.at/buxHQ
Sammy’s Books: https://shorturl.at/kyS09
Website: http://ContemporaryFightingArts.com

Posted on

How to Do Martial Arts Training at Home (Lesson 5) The Key Lock

In Lesson #5 of our Best Submission Series, Sammy teaches “The KEY LOCK” technique that can be applied under real-world self-defense conditions. #selfdefense #grappling #bjj #groundfighting #mmatraining #combatives #fightingtechniques #armlock
Submission Fighting Video: https://shorturl.at/buxHQ
Sammy’s Books: https://shorturl.at/kyS09
Website: http://ContemporaryFightingArts.com

Posted on

How to do an Arm Bar for Self-Defense (Lesson 4)

In Lesson #4 of our Best Submission Series, Sammy teaches “The ARM BAR” technique that can be applied under real-world self-defense conditions. #selfdefense #grappling #bjj #groundfighting #mmatraining #combatives #fightingtechniques #armlock
Submission Fighting Video: https://shorturl.at/buxHQ
Sammy’s Books: https://shorturl.at/kyS09
Website: http://ContemporaryFightingArts.com

Posted on

How to Ground Fight (Lesson 3) The Wrist Lever

In Lesson #3 of our Best Submission Technique Series, Sammy teaches “The Wrist Lever” technique that can be applied under real-world self-defense conditions. #selfdefense #grappling #bjj #groundfighting #mmatraining #combatives #fightingtechniques #armlock
Submission Fighting Video: https://shorturl.at/buxHQ
Sammy’s Books: https://shorturl.at/kyS09
Website: http://ContemporaryFightingArts.com